PDP Conversion Optimization Checklist

Remove friction, increase value and get more sales this holiday!

I've worked in ecommerce for 10+ year and run hundreds of experiments on product pages.

I've routinely earned conversion rate improvements of 10%.

I know what works and now you can too.

I compiled and refined 10 years of CRO knowledge into this guide to make it actionable for you to easily improve your site and get more sales.

Recommendations are broken down by page section so you can focus on one area at a time:

• 📰 Above the Fold: Everything you see when the page loads without scrolling down
• 📷 Image Gallery: Product photos and thumbnails - typically above the product name and below the nav menu
• ✈️ Product Overview: Everything between the Call To Action (CTA) button and the Image Gallery
• 🟩 CTA: Everything related to the primary button on the page (Add to Cart or Buy Now)
• 🔎 Product Details: Most of the content on the page and typically unique to individual products. This is where you really sell the benefits of the product
• 👨‍🎤 Social Proof: The most important component for converting cold visitors. Should be included liberally throughout your page
• ⚙️ General: Principles that apply throughout the page as you scroll down.

To make this guide highly actionable, I include meta-details with each recommendation:

• Impact score: For biggest overall sales lift, work the list from highest to lowest impact
• Quick wins: Use this view when you want to sell more product tomorrow but don't have a designer or developer at hand today.